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Runner-up Hương Ly and designer Hientje Nguyen
According to Hientje Nguyen, consumers often choose designs created by emerging fashion designers. Every year, new designers specializing in apparel, handbags, jewelry, and accessories enter the industry. At the same time, universities and design institutions continue to educate new generations of designers, supplying creative talent to the global fashion industry.
Based on this reality, Hientje Nguyen believes that if consumers focus exclusively on established luxury brands while overlooking traditional brands and young emerging designers, the fashion industry will have fewer opportunities to evolve. Every new designer brings fresh ideas, new perspectives, and original creativity. In her view, this continuous emergence of new talent is the only way to drive progress and write new chapters in the history of fashion.
Hientje Nguyen has never sought to compete with established designers or heritage brands. Instead, she regards them as masters whose work inspires her to learn, grow, and carry forward the spirit of creativity in the fashion industry.
She believes that every era calls for its own unique creative vision. As a designer of her generation, Hientje is committed to creating designs that reflect the present while looking toward a future defined by innovation, positive distinction, and meaningful progress—contributing to the continued evolution of the industry alongside other emerging designers.
This philosophy is reflected in her slogan: ‘New Generation, New Innovation
In the past, standing out through originality was enough. Today, however, designers and brands must go further by expressing a distinctive vision and creating unique values that give their work lasting meaning
Supermodel Long Lê showcases a luxury handbag from the Hientje collection
Hientje Nguyen’s design philosophy is also distinctly unique: “Sustainable Beauty, Refined and Kind, Creative and Innovative.” Most of her creations are inspired by nature and crafted from genuine leather, with an emphasis on materials that are safe for both people and the environment.
Those who closely follow the world of luxury handbags may notice that Hientje’s designs rarely rely on metal embellishments and intentionally minimize the use of synthetic foam padding commonly employed to create rigid handbag structures. Instead, she focuses on the natural character, craftsmanship, and authenticity of the leather itself.
What truly sets Hientje apart is her belief that luxury should not be defined by inflated prices achieved through the excessive use of exotic leathers, rare animal skins, or materials sourced from animals raised solely for the fashion industry. As a designer of a new generation, she chooses not to repeat outdated practices that no longer reflect the values of our time. The era of superficial glamour has passed.
Today’s world is different. People have greater access to knowledge and a deeper understanding of sustainability, ethics, and social responsibility. As society evolves, Hientje believes the fashion industry must also evolve—placing greater emphasis on humanity, purpose, and meaningful values.
“Fashion is one of the clearest expressions of personal identity,” Hientje says. “The designers and brands we choose to accompany us reflect our own values. When a brand stands for meaningful principles and a distinctive vision, it naturally attracts those who share the same beliefs.”
Supermodel Mario Thành Tâm showcases a luxury handbag by Hientje.
Contemporary consumers are no longer easily captivated by superficial glamour or the illusion of luxury without meaningful substance. Instead, they are becoming increasingly discerning, evaluating products by the authenticity of their creative vision, craftsmanship, and the values that inspire them.
As a result, consumers and fashion enthusiasts consciously choose to align themselves with designers and brands whose philosophies reflect the image and values they wish to express.
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